MACHIAVELLIS VIEW OF HUMAN NATURE Essays (1109 words) -

MACHIAVELLI'S VIEW OF HUMAN NATURE In The Prince Niccolo Machiavelli presents a view of governing a state that is drastically different from that of humanists of his time. Machiavelli believes the ruling Prince should be the sole authority determining every aspect of the state and put in effect a policy which would serve his best interests. These interests were gaining, maintaining, and expanding his political power.1 His understanding of human nature was a complete contradiction of what humanists believed and taught. Machiavelli strongly promoted a secular society and felt morality was not necessary but in fact stood in the way of an effectively governed principality.2 Though in come cases Machiavelli's suggestions seem harsh and immoral one must remember that these views were derived out of concern Italy's unstable political condition.3 Though humanists of Machiavelli's time believed that an individual had much to offer to the well being of the state, Machiavelli was quick to mock human nature. Humanists believed that "An individual only 'grows to maturity- both intellectually and morally- through participation' in the life of the state."4 Machiavelli generally distrusted citizens, stating that "...in time of adversity, when the state is in need of it's citizens there are few to be found."5 Machiavelli further goes on to question the loyalty of the citizens and advises the Prince that "...because men a wretched creatures who would not keep their word to you, you need keep your word to them."6 However, Machiavelli did not feel that a Prince should mistreat the citizens. This suggestion once again to serve the Prince's best interests. If a prince can not be both feared and loved, Machiavelli suggests, it would be better for him to be feared bey the citizens within his own principality. He makes the generalization that men are, "...ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well they are yours."7 He characterizes men as being self centered and not willing to act in the best interest of the state,"[and when the prince] is in danger they turn against [him]."8 Machiavelli reinforces the prince's need to be feared by stating: Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of love is one which men, wretched creatures they are, break when it is to their advantage to do so; but fear is strengthened by a dread of punishment which is always effective.9 In order to win honor, Machaivelli suggests that a prince must be readily willing to deceive the citizens. One way is to "...show his esteem for talent actively encouraging the able and honouring those who excel in their professions...so that they can go peaceably about their business."10 By encouraging citizens to excel at their professions he would also be encouraging them to "...increase the prosperity of the their state."11 These measures, though carried out in deception, would bring the prince honor and trust amongst the citizens, especially those who were in the best positions to oppose him. Machiavelli postulates that a prince must also deceive those who attempt to flatter him. [In] choosing wise men for his government and allowing those the freedom to speak the truth to him, and then only concerning matters on which he asks their opinion, and nothing else. But he should also question them toughly and listen to what they say; then he should make up his own mind.12 Since each person will only advice the prince in accord to his own interests, the prince must act on his own accord. Machiavelli discourages action to taken otherwise "...since men will always do badly by [the prince] unless they are forced to be virtuous."13 Machiavelli actively promoted a secular form of politics. He laid aside the Medieval conception "of the state as a necessary creation for humankinds spiritual, material, and social well-being."14 In such a state,"[a] ruler was justified in his exercise of political power only if it contributed to the common good of the people he served, [and] the ethical side of a princes activity...ought to [be] based on Christian moral principles...."15 Machiavelli believed a secular form of government to be a more realistic type.

Free Essays on Sonnet 116 And 130 From Shakespeare

, imagery, and possible allusions. William Shakespeare uses this technique of tone to describe what love is about. In sonnet 116, he describes love in the most average basic context that has been seen before. However in sonnet 130, Shakespeare uses a totally new technique in describing love. These two different styles or writing ran perpendicular to one another. Not because the message itself conflicted with each other, but because the ways Shakespeare decided to view them were different. Sonnet 116 is basically Shakespeare’s definition of love. He wants to tell people what true love really is. This purpose of this attempts to define love, is more so, and introduction for sonnet 130. Shakespeare believed that "the marriage of true minds" (line 1) is the correct form of love. True love does not change even among changing couples. So no matter how different their personalities are, true love can still exist amongst them. Shakespeare’s idea of ideal love is an attraction that is never changing, and permanent. True love does not simply change to suit a particular situation. It never changes, fades, for even death cant outlast it. It also admits no flaws. He gives examples to demonstrate what love is through metaphors. He says that love is the â€Å"star to every wandering bark.† (line 7). That means that love is a star that never changes position and is never shaken, just as a ship follows a stationary star for directions. True love is immovable and is never to be moved, like the North Star. This is his extreme ideal of romantic love. William Shakespeare also goes on to saying what love is not. He says that love is not prone, or a victim, to time. It does not rely on time like everything on earth does. Though beauty fades in tim... Free Essays on Sonnet 116 And 130 From Shakespeare Free Essays on Sonnet 116 And 130 From Shakespeare Many writers use tone in order to reveal the way he or she feels. It is an attitude that is portrayed to the reader. One can recognize the reader’s tone through their creative words, imagery, and possible allusions. William Shakespeare uses this technique of tone to describe what love is about. In sonnet 116, he describes love in the most average basic context that has been seen before. However in sonnet 130, Shakespeare uses a totally new technique in describing love. These two different styles or writing ran perpendicular to one another. Not because the message itself conflicted with each other, but because the ways Shakespeare decided to view them were different. Sonnet 116 is basically Shakespeare’s definition of love. He wants to tell people what true love really is. This purpose of this attempts to define love, is more so, and introduction for sonnet 130. Shakespeare believed that "the marriage of true minds" (line 1) is the correct form of love. True love does not change even among changing couples. So no matter how different their personalities are, true love can still exist amongst them. Shakespeare’s idea of ideal love is an attraction that is never changing, and permanent. True love does not simply change to suit a particular situation. It never changes, fades, for even death cant outlast it. It also admits no flaws. He gives examples to demonstrate what love is through metaphors. He says that love is the â€Å"star to every wandering bark.† (line 7). That means that love is a star that never changes position and is never shaken, just as a ship follows a stationary star for directions. True love is immovable and is never to be moved, like the North Star. This is his extreme ideal of romantic love. William Shakespeare also goes on to saying what love is not. He says that love is not prone, or a victim, to time. It does not rely on time like everything on earth does. Though beauty fades in tim...

Complete List of Performing Arts Colleges in New York

Complete List of Performing Arts Colleges in New York SAT / ACT Prep Online Guides and Tips If you're hoping to attend a performing arts college in New York state or New York City, this article will get you one step closer to that goal. I have compiled a comprehensive list of the over 70 universities and conservatory programs in New York that offer performing arts degrees (Bachelor’s or higher). I have also chosen the top 3 performing arts schools in New York. How Should You Use This List? This list should be a starting point for your research into finding the right performing arts college for you. If you need assistance figuring out what college to go to, click the link to another PrepScholar article. When deciding on a performing arts college, you should consider at a minimum: Are you looking for a conservatory or a program at a four-year university with other non-art related majors? Do you want to be in a New York City or a smaller town? Do you want a large program or a smaller program? Are you interested in attending a certain type of religious college? What kind of degree do you want? BA, BM or BFA? MA or MFA? How much money do you want to spend on your degree? Can you get financial aid at the school? In this article, I list every school in alphabetical order. Each school offers different performing arts degrees and different curricula for the same type of degree, so I encourage you to click on the links to each school to figure out if their program is right for you. List of Performing Arts School in New York in Alphabetical Order American Academy of Dramatic Arts: New York, NY Adelphi University: Garden City, NY Bard College: Annandale-on-Hudson, New York Barnard College: New York, NY Canisius College: Buffalo, NY City University of New York-Baruch College: New York, NY City University of New York-Brooklyn College: Brooklyn, NY City University of New York-City College: New York, NY City University of New York-College of Staten Island: Staten Island, NY City University of New York-Hunter College: New York, NY City University of New York-Lehman College: Bronx, NY City University of New York-Queens College Aaron Copland School of Music: Flushing, NY City University of New York-York College: Jamaica, NY City University of New York-Graduate Center: New York, NY Colgate University: Hamilton, NY College of St. Rose: Albany, NY Columbia University: New York, NY Cornell University: Ithaca, NY Elmira College: Elmira, NY Five Towns College: Dix Hills, NY Fordham University: Bronx, NY Hamilton College: Clinton, NY Hartwick College: Oneonta, NY Hebrew Union College-Jewish Institute of Religion: New York, NY Hobart and William Smith Colleges: Geneva, NY Hofstra University: Hempstead, NY Houghton College: Houghton, NY Ithaca College: Ithaca, NY Jewish Theological Seminary-H.L. Miller Cantorial School and College of Jewish Music: New York, NY The Juilliard School: New York, NY Long Island University-Brooklyn: Brooklyn, NY Long Island University-C.W. Post: Brookville, NY Manhattan School of Music: New York, NY Manhattanville College: Purchase, NY Molloy College: Rockville Centre, NY Marymount Manhattan College: New York, NY Nazareth College of Rochester: Rochester, NY The New School-Eugene Lang College of Liberal Arts: New York, NY The New School-Mannes College of Music: New York, NY The New School for Jazz and Contemporary Music: New York, NY New York University (NYU): New York, NY Niagara University: Outside of Niagara Falls, NY Pratt Institute: New York, NY Roberts Wesleyan College: Rochester, NY SUNY - Albany: Albany, NY SUNY - Binghamton University: Binghamton, NY SUNY - Buffalo State College: Buffalo, NY SUNY-College at Oneonta: Oneonta, NY SUNY-Fredonia: Fredonia, NY SUNY-Geneseo: Geneseo, NY SUNY-New Paltz: New Paltz, NY SUNY-Oswego: Oswego, NY SUNY-Plattsburgh: Plattsburgh, NY SUNY-Potsdam Crane School of Music: Potsdam, NY SUNY-Purchase: Purchase, NY SUNY-Stony Brook: Stony Brook, NY SUNY-University at Buffalo: Buffalo, NY Sarah Lawrence College: Yonkers, NY Skidmore College: Saratoga Springs, NY St. Bonaventure University: St. Bonaventure, NY St. Lawrence College: Canton, NY Syracuse University: Syracuse, NY University of Rochester Eastman School of Music: Rochester, NY Vassar College: Poughkeepsie, NY Wagner College: Staten Island, NY Wells College: Aurora, NY Yeshiva University Belz School of Jewish Music: New York, NY Top 3 Performing Arts Colleges in New York The Juilliard School Location: New York, NYTuition for Academic Year: $47,370Degrees offered: Bachelor of Fine Arts Dance Drama Bachelor of Music or Undergraduate Diploma Bass Trombone Bassoon Cello Clarinet Composition Double Bass Flute Guitar Harp Horn Jazz Studies Oboe Organ Percussion Piano Trombone Trumpet Tuba Viola Violin Voice Master of Fine Arts Drama Master of Music or Graduate Diploma Bass Trombone Bassoon Cello Clarinet Collaborative Piano Composition Conducting Double Bass Flute Guitar Harp Historical Performance Horn Jazz Studies Oboe Organ Percussion Piano Trombone Trumpet Tuba Viola Violin Voice Artistic Diploma Jazz Studies Opera Studies Performance Playwriting String Quartet Studies Doctor of Musical Arts Bass Trombone Bassoon Cello Clarinet Collaborative Piano Composition Double Bass Flute Harp Historical Performance Horn Oboe Organ Percussion Piano Trombone Trumpet Tuba Viola Violin Voice Overview: Undoubtedly considered one of the best, if not the best, performing arts school in the country, recognized by entertainment magazines such as The Hollywood Reporter for the drama and music programs and Onstage blog for the dance program. Conservatory-style education in New York City, one of the art centers of the world. Very small class sizes with only around 500 undergraduate students, lots of personal attention. Extremely competitive admission process that includes an audition; Julliard only admits about 6.5% of applicants. The school's alumni have a long list of accomplishments including "more than 105 Grammy Awards, 62 Tony Awards, 47 Emmy Awards, 26 Bessie Awards, 24 Academy Awards, 16 Pulitzer Prizes, and 12 National Medals for the Arts." New York University Location: New York, NYTuition for Academic Year: $49,962 to $54,352Degrees offered: Bachelor of Arts Performance Studies Bachelor of Fine Arts Acting Collaborative Arts Dance Performing Arts Administration Recorded Music Theater Studies Bachelor of Music Instrumental Performance Brass Studies Jazz Studies Percussion Studies Piano Studies String Studies Woodwind Studies Music Business Music Education Music Technology Music Theory and Composition Screen Scoring Songwriting Music Therapy Vocal Performance Classical Voice Musical Theatre Vocal Pedagogy Master of Arts Dance Education Music Business Performance Studies Master of Fine Arts Acting Dance Master of Music Brass Studies Music Education Music Technology Music Theory and Composition Concert Composition Screen Scoring Screenwriting Music Theory and Composition Scoring for Film and Multimedia Songwriting Piano Performance Vocal Performance: Classical Voice Piano Performance Vocal Performance: Classical Voice PhD Brass Studies Music Education Music Performance and Composition Concert Composition Screen Scoring Performance Studies Overview: Consistently ranked in the top 5 drama schools in the country, according to The Hollywood Reporter, as well as the top music schools in the world. Conservatory-style training, but at a four-year university, providing you with a small artistic community as well as a large university experience. Located in New York City, NYU has integrated itself with New York's existing artistic community (for instance, at Tisch in the Drama Program, students attend existing New York acting studios for their specialized classes). Decently competitive admission process, with a 27% admission rate overall for NYU. Each program has a slightly lower acceptance rate, but it varies by program. Arguably has the most notable alumni of any performing arts school in the country including Elmer Bernstein, Alan Menken, Andy Samberg, Felicity Huffman, Alec Baldwin, Idina Menzel. Manhattan School of Music Location: New York, NYTuition for Academic Year: $48,280Degrees offered: Bachelor of Music Brass Collaborative Piano Composition Conducting Guitar Jazz Arts Organ Music Theatre Percussion Performance Program Viola Violin Piano Strings Harp Voice Woodwinds Bassoon Clarinet Flute Oboe Saxophone Master of Music Jazz Arts Orchestral Performance/Contemporary Performance Bassoon Cello Clarinet Double Bass Flute French Horn Harp Oboe Percussion Trombone Trumpet Tuba Viola Violin Overview: Ranked one of the top 25 music schools in the world by The Hollywood Reporter. Like the other two schools, located in New York City. 2nd best music program in the city behind Julliard, whose former campus it occupies. The smallest of the top schools with a total of 372 undergraduate students. Great facilities with over 100 practice rooms and 9 performance facilities. An incredibly long list of notable alumni including Max Roach and Harry Connick, Jr. What’s Next? Learn more about acing the SAT and ACT to help you get into a performing arts college. Check out our ultimate SAT study guide and learn how to cram for the ACT. Interested in performing arts colleges in other places? Check out our list of performing arts colleges in California! Thinking about getting a job while in high school? Check out our guide to the 8 best jobs for teens and learn how to find yours! Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Teaching Staff and Students Well-being Essay Example | Topics and Well Written Essays - 4750 words

Teaching Staff and Students Well-being - Essay Example The independent nature of FE is potentially under threat as institutions are held to similar account as schools. Further to not creating negative situations for staff and students, well-being is increasingly being represented as ensuring conditions for staff or students. Throughout this assignment, it is argued that well-being is a series of balances which is difficult to achieve and must be addressed on an individual basis within a broadly supportive system of management. It is argued that well-being as a philosophy or policy has the potential to be more effective than existing deficit models where issues such as low morale, high workload and excessive stress are viewed simply as problems to be solved or obstacles to be removed. Teaching staff face constant pressures to perform, and it is commonly accepted as a highly stressful job. As part of the debate over pay and conditions, the National Union of Teachers was potentially embarrassed in the media by the finding that the total work hours of teachers was less than an average worker when taken across the year and accounting for holidays (Baker, 2002). This effectively ended the debate over hours (that administration and marking was largely unpaid work), and focussed on more qualitative issues. These issues are related to well-being. For example, research commissioned by the National Union of Teachers found that the intensity of work was such that a teacher's blood pressure only returned to normal levels during the longer holidays (BBC News, 1999). Issues of stress and intensity had come into focus, and so the debate on pay and conditions was much less about the work teachers did and more about the effect that the work has on them. Cooper and Weinberg (2007) introduce their book with an argument which relates to this idea. Assuming that virtually every worker would leave their job if they were financially independent (e.g. won the lottery), Cooper and Weinberg then pose the question of whether one would swap some of that lottery cash for an extra ten years of life. This is the issue of well-being, that stressful employment can be viewed as selling your life away in two ways. Firstly, the time spent at work is so intense that there is no time for social activities or other enjoyment on workdays (and possibly a lot of leisure time is given over to recovery rather than leisure). Secondly, and less directly, the stress of working has a negative impact on one's health and can shorten life expectancy. In a world where everybody has not just won the lottery, this argument is still relevant. Life would equally be shortened and leisure opportunities impinged by a lack of money. As Cooper and Weinber

North Korea Essay Example | Topics and Well Written Essays - 250 words

North Korea - Essay Example According to estimates by The United States Bureau of East Asian and Pacific Affairs the GDP (Gross Domestic Product) of North Korea is 24.8 Billion U.S. Dollars which works out to a Per capita GDP of approximately $1,800. However it I expressly stated that these are merely estimates based on incomplete data. With this incomplete data in hand one can draw a few conclusions. Firstly the economy has trades primarily in raw materials such as mining products, agriculture and fisheries. Secondly the company spends a tremendous amount of money on military expenditures which not only is a direct draw on state financial resources (Which could also be directed towards economic development) but it also removes a significant number of people who could spend their time performing more economically valuable activities. According to Hardin (2009) over the last decade there was a small influx of private enterprise within the country which ultimately ended up employing about half of the working popu lation. However, the article went on to argue that the government implemented policies that greatly restricted the freedoms of these markets because of a perceived lack of control over these forces. It was argued by Sang-Hun (2009) that this specific action represents a kind of ‘shock therapy’ to crack down on black market trading that undermines the control of the government.

Morrisons Marketing Strategy

Morrisons Marketing Strategy Morrisons is the biggest retailer and chain of superstores in the UK. Morrisons started it business long back in late eighteen century by William Morrisons having head branch at Bradford, England. Steadily it grew its business and operates almost 455 stores in the UK and is a part of stock exchange of FTSE 100 Index. It is operating under Public Limited company label of WM Morrisons. It is a big dealer of food and has won many Awards for best food for its meat, bakeries, frozen foods and many other food items and daily household needs. Definition of Marketing Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P. Tailor 7/00) Marketing is a long process which requires particular skill to co-ordinate, plan the activities and implement plan for the success of carrying out marketing campaign. This success comes from analyzing market and market research. Task 1. The role of marketing in Company and how it helps contribute to business objectives. Vision of Morrisons Different and Better than Ever It cares for the values of bringing improvement always. Business objectives of Morrisons To maximize its revenue and profit by focusing on being Food Specialist TO be the cheap provider of goods and services to the customers. Role of Marketing in Morrisons In Morrisons, marketing plays an important role in different contexts. Marketing has to deal different departments of the organization where it needs to bring improvements and changes. Role of marketing and sales are of great importance in marketing activity. Direct and indirect marketing are equally important to target the market for Morrisons. For the effective marketing role, Morrisons can take competitive advantage of modern technology which would bring corporate image and better turnover for Morrisons. With effective accomplishment of marketing role, it would be able to fulfill its corporate objective of being first in retail business with profit and sale maximization. An Analysis of the External Factors influencing marketing in Morrisons Markets are highly vulnerable to external market that has great influence on the companies. Proper analysis of external factors affecting Morrisons must be seriously evaluated and managed. PESTLE analysis will help Morrisons to understand impact of these external factors. Political Factors- Rules and laws governing authorities fall under political factors. These authorities put forward laws for the limitations of the company. For Morrisons, political factors like policies and procedures for the business to carry its operations. Economic Factors- are all important factor relating to profit and money. Morrisons is focused on profit maximization wherein it has to take more care of credit crunch and economic downfall. Technological Factor-Â  It relates to use of modern technology and techniques in use for production and sales. Prior concern for Morrisons is to make sure that it uses World Wide Web for its business strategies. Environmental Factors- This factor has become top concern for the world due to global warming issues. Thus for Morrisons, it is important to make use of non polluting machines, technologies and techniques. Legal Factors- It is about issues and difficulties coping up with laws. Morrisons would like to handle legal affairs while planning its growth and expansion activities. Morrisons being in the retail sector faces many more problems due to effect of its external factors. (Bookrags.com, 2006) An explanation of how marketing is used to achieve business objectives Achieving business objectives is possible by possible achieving four levels of objectives. Companies is able to achieve it goals and objectives when it analysis its external and internal factors and focus on the strategy and aims of corporate and marketing level. Corporate Objectives- The overall objective of a company in terms of its vision and goals for coming 5 years is known as corporate objective. Morrisons corporate objective for next five years would be increasing profit by 5% which can be significantly achieved by marketing activities. Marketing Strategies- Corporate objective is straight linked to marketing objectives which is designed by marketing department of the company. Marketing objective should go hand in hand with corporate objective which helps to achieve corporate goals ultimately. Marketing Strategies and tactics- Strategies on marketing expenditure and type of advertising activities, all should be linked back to corporate activities which help company to be successful. Whatever is marketing activities and strategies, it should be focused in the line of companys ultimate goals achievement which is either to maximize profit or to be brand popular. Morrisons can achieve both together with marketing activities. (tutor2u.net.com, 2012) Elements of the marketing process The different element included in the marketings Ps is product, price, place, promotion and price. These are also known as marketing mix which rightly analyzed can bring profit to the organizations. Product- Expanding its customer base through acquisition of more customers is important to Morrisons. This can be done through improving its existing product and introducing more products for new demands. Sale is expected to improve with expansion of its product line. Price- Customers would always like to pay negotiable price for the products that has substitute in the market. Morrisons has always been ahead in offering goods at cheaper price than its competitors. Giving discounts, coupons and best reduced prices. Promotion- Numerous promotion techniques promoting the brand need to be adopted which promotes the product not only nationally as well as internationally. Promotional activities like direct and indirect marketing and advertising needs to be carried out by Morrisons. Promotion needs to be carried out intensively. Place- Right market for right customer is very important. Morrisons needs to understand right market for its product. It has to carry out research on market segmentation and distribution channels for its product. Finding right agents and franchisee internationally becomes a challenge for Morrisons. Morrisons focus on 4ps will help it to find new markets and right price from its right customers. (Antiessays.com, 2012) Task 2-Understanding the principles of marketing through detailed analysis of the marketing mix and segmentation Marketing Mix is an effective strategy for putting up right products and services at the competitive price at the right place in the market. Market segment is another tool that helps to put the product and services to the right targeted customers by segmenting them on the basis of their taste, style and needs. These both tools are considered to be top and effective tools in marketing due to its significance importance in marketing. This both strategies help to put products in the right market due to segmentation and positioning. For marketing of product and for the best sale, right market for the product which can be done through communication which demands advertising. Market segmentation will help to target customers based on geographic, behavioral and psychographic segmentation. This division helps to catch the customer as per their needs and demands. Growth and expansion strategies of the business can be carried out with market segmentation tool. Morrisons has been performing well with its sales, expansion, and diversification and segmentation strategy so far. It just needs to explore more of its stores in international countries which really need diversification and segmentation. As it is a new market, product and market diversification are both essentially important. (scribd.com, 2012) An analysis of the positioning of Morrisons in the market in comparison with other supermarket chains. Positioning of Morrisons in the UK market is very strong due to its strong history and strong marketing strategies. The best thing about Morrisons is its price promise to offer goods and services at reasonable and comparatively lower price. In highly competitive and price war market. Morrisons has positioned itself on the top among the list of other superstores like Asda, Tesco and Sainsbury. Price Promise- It has launched guarantee work by Morrisonss Price Check where it claims to be cheapest superstore. If customer compares the price list with other stores customers find the products very cheaper and better. Thus when supermarkets were surveyed , it was noted that Morrisons was in the lead in its positioning in the market with compare to other superstores due to its price promise, loyalty schemes and various other promotional schemes. .(ceibs.edu.com, 2012) A review of Morrisons main market segments and an explanation of how they have been segmented e.g.: demographic, geographic. Review of Morrisons Main Market Segments Morrisons has already created a strong market in grocery and superstore segment where the products have become customer favorite. For few next coming years, Morrisons would like to expand the market segment of its non-food items into new geographical segments. Morrisons Online-Morrisons has covered huge market in the UK and operates it business with many superstores in various regions. It has showed good increase in revenue in each year. The company is still further planning to increase its revenue stream through maximization of use of Morrisons online with its customers. After capturing good share of supermarket, Morrisons is further developing its strategy to maintain and increase its market geographically. (Morrisons Annual Report, 2011) Market segmentation Market Segmentation is the tool that divides market into segment based on some divisional factors like geographical, demographical, psychological and behavioral segmentation. This segment helps distribution and marketing departments to sell their products and services based upon its demands. Behavioral segmentation- This is based upon behavior, nature and attitude of customers. Morrisons has identified choice of its customers based upon customer database and surveys. It has identified purchasing behavior of its customers into Finer foods, healthy foods, traditional foods and thus have formulated new products range based on this. Psychological Segmentation- This segment focuses on the basic psychological needs of the customers which is based on lifestyles and motives of the customers. Morrisons customers are strongly associated to the brand due to Morrisonss ability to meet its customers requirement which demands cheaper prices and the best services. Morrisons has been proved very effective to deliver products that best suits customer lifestyles and fulfill their motives. Thus its has been successful with meeting its psychological segmentation. Demographic Segmentation- Its about focusing on more locations and market coverage. Morrisons has been strong holder in the UK market but has captured great share of market but it has to more focus on new places and countries which are unexplored but people will value its products and services. Morrisons has segmented its market quite systematically and need more focus on geographic segmentation so as to be strong leader in the market. (Joseph. 2010) An evaluation of the benefits of Morrisons of segmenting markets. 1. Competitive position- Segmentation process helps to identify potential customers to its products. The company is able to derive competitive advantage because of positioning and segmentation. This can be done through proper direct and indirect advertising and marketing. 2. Growth Opportunities- To attract new customers and retain older ones is the main objective of the business. Market can grow only if segmentation is right. Thus growth is possible only through finding right customers. 3. Proper Allocation of Resources- Companys resources are very important and needs to be properly utilized. With segmentation, company would be able to save on its investment due to proper allocation of resources and less in wastage. It ultimately gives good returns on investment. Many more benefits can be derived from market segmentation and some of them are very much potential in achieving business objectives and goals. (Ries and Trot, 1972) Product distribution at Morrisons Efficient methods of marketing and distribution play an equal role in helping company to reach prime position. Many benefits can be derived if company is applying the best techniques to its distribution channel. Morrisons has introduced new transportation technique that aims at low carbon emissions and be eco-friendly. It has been actively working to have the best distribution technique which includes battery-operated vans for deliveries and fuel efficient transportation technologies that emit less of carbon in the environment. Analysis of pricing and promotional strategies at Morrisons Morrisons Pricing Strategy Morrisons is very good at offering its customers products at very low and cheap prices comparatively and offer reduced prices offers. It has proved to be giving the best price by it Price check test and also the big price drop campaign which bring heavy reduction to the products for its customers .(dummies.com, 2012) Morrisons Promotional strategy The biggest promotional technique of that Morrisons needs to bring in is its loyalty scheme club card which brings in great business o the company. The other promotional techniques are directly focuses on the customers which are voucher exchange, coupons at till, petrol promotions, advertising channels and offers on no food items. (dummies.com, 2012) Impact of current technology on marketing activity Businesses are left far behind if they do not use modern techniques. Marketing without modern technology cannot be effective due to its benefits and wide use among customers. Following sure some benefits of modern technology on marketing. 1. With modern techniques businesses can bring great change in products marketing due to creativity. 2. Bring brand awareness at global level due to world wide use. 3. Develops online presence as almost all company are on new technologies like online and internet marketing. 4. Online marketing has been cost effective with great benefits in term of revenue and sales. 5. Modern methods offer various approach to advertise the products due to multi marketing method approach. (Marketingmethods.net 2012) Task 3. Developing Marketing Plan for a new range of products. Methods for researching different market for a new range of ready meals. Primary and secondary methods are the techniques to find new markets for ready meals. Primary technique is a method that will collect data on first in hand with new research and surveys whereas secondary data is the one which is already tested and approved with results. Some techniques are- 1. Data base from companies already selling ready meals. 2. Direct Surveys and Questionnaires-This proves to be expensive and time consuming but gives right knowledge about customer choice. 3. Desk Research-will help to further research on the product and would test the product and send samples in the market which will be reviewed. (Euromonitor.com, 2012) Strategic aims and objectives for the plan. Aims for ready meals marketing is very clear and are as mentioned 1. Aims at customers convenience and costs. 2. Aims at providing better taste with new varieties of spices. 3. Aims at time saving for students, singles and busy and occupied people. 4. Target Market for Marketing activity and reason for choice Target market would be based upon market segmentation for customers. 1. Singles, bachelors, working couples and busy occupied professionals. 2. Market and customers that wish for trying new spices and are time savers. 3. International students and people who wish to work hard and saves money by having ready meals with good taste and spices. Micro and /macro environmental factors affecting the planning- PESTLE analysis of ready meals will help to understand external factors that might affect planning. Political factors- Health and hygiene factors is very important considerations. Policies regarding manufacturing and packing labeling for international level needs also to be taken into focus. Social Factors- Traditional foods are very popular in market, thus it is important to present nutritional part of this ready meal for future focus. It should be like by household and working women. Technological Factor- Ready meals needs to use new packing and labeling techniques with modern techniques so as to ensure safety and modern technology marketing will ensure good business. Marketing Mix for the ready meals Product- Ready meals newly introduced needs to be tested and reviewed by sampling distribution by checking spice level, nutritional elements and salt factor. Price- Customers expect new products with little reasonable and cheaper side on price part. With new products, price factor needs to be satisfied by the customers. Place- As targeted customers are placed in line, place would be promoting it to customers wishing to save time and costs. Promotion- New promotional strategy which adding it to existing product line of micro wave food and easy to cook food. With more effective strategy, Ready meal will prove a big success. Factors relevant to the implantation of the plan Advertising and marketing- For ever new product, it is me too scene when new product takes time to get along with other products wherein marketing and advertising activities plays an important role. Engagement- Customers need to be continuously engaged by means of samples distribution, promotional offers and coupons so as to keep product selling and bringing awareness. Monitoring- Customer follow-up is essential to find out review, suggestions and recommendations which will help to improve product and made better. Conclusion All the companies are concentrating great on marketing activities and strategies as it is the only way to reach customers and bring awareness about the brand. Morrisonss has been a strong brand in the market from quite along time. But in competitive market and competitors like Asda and Morrisons, it is important to retain customers and focus on new through marketing strategies only.

Mary Shelly Essay

Compare the way Susan Hill and Mary Shelly Create tension in extracts from their novels â€Å"The Woman In Black† and â€Å"Frankenstein† Gothic Horror was born with the arrival of the book â€Å"Frankenstein† by the author Mary Shelly in 1816. This book fuelled the future wring of horror and changed the future of horror forever. The book â€Å"Frankenstein† came about after Mary had a horrific dream one night. Mary’s writing was influenced by many factors in her life. Her father used to take her along with him to demonstrations, showing that electricity had the potential to bring people back to life, also science was largely unknown about then, there were many endless possibilities and unanswered questions. She also visited a village of clockwork dolls, which she was very impressed by. All this and the hurt of the loss of her premature baby added to the birth of the most popular book of its century. The book â€Å"The Woman In Black† by Susan Hill was written about 150 years later. At this time science had progressed and many things that were once a mystery were now explained. There was less of the unknown; Yet Susan still managed to create this chilling tale. The extract from â€Å"Frankenstein† is set in a dreary basement, used as Victor Frankenstein’s laboratory. The very first line starts off with ‘It was on a dreary night of November†¦ ‘ which adds to the creepy atmosphere, because the night, darkness and cold weather of the November month are usually associated with bad scary things, like chilly weather and shadows in the dark. It then mentions that its one in the morning with heavy rain pattering against the pains, and his candle nearly burnt out, which tells you it was a barely lit room, with a dark chilling atmosphere in the middle of the night, when most are normally asleep, dreaming or having nightmares. This setting and atmosphere very much fits the gothic horror genre, leaving you with a very particular sense of tension. In â€Å"The Woman In Black† extract, we find out in the first small paragraph, is set in a small dilapidated graveyard, this is scary within its self because of a graveyards ossociation with death, ghosts and all things evil. The second paragraph starts with ‘In the greyness of the fading light’ again adding to the dark, gloomy atmosphere with a feeling of tension of what is to come. The language used in both extracts is very sophisticated and quite complex, as is typical to the gothic horror genre, but while they both use big words â€Å"Frankenstein† is much more old fashioned in wording, obviously due to the time it was written in. Whereas in â€Å"The Woman In Black† the language used is much more modern while still keeping to the more complex wording of the gothic horror genre. It’s the first time Victor meets his creation alive in the extract of â€Å"Frankenstein†. His reaction to the â€Å"monster† he has created very much sets up your opinion of it. The way he describes this creature clearly gives you the impression it is evil with its ‘watery eyes’ and ‘His shrivelled complexion’. In â€Å"The Woman In Black† her appearance is not described very much, the focus is more on the feelings she provokes within Arthur. He does however describe the look on her face as ‘as a desperate, yearning malevolence; it was as though she was searching for something she wanted, needed- must have, more then life itself, and which had been taken from her. ‘ Through Arthur’s thoughts and feelings being explained to you, you feel, or are supposed to feel, what he is feeling. I think the writer is very good at making you experience these dramatic emotions through the character Arthur Kipps, and I certainly was affected by how Arthur is affected when he sees the woman in black. â€Å"Frankenstein† was written at a time when science was new, strange, exciting, and threatening. Much was unexplained and seemed scary and illogical. Strange new ideas were being explored, some far fetched and some that just seemed far-fetched but were the start of vast new scientific knowledge. People began to travel all around the world and experience many new things, different social and cultural attitudes. All this obviously had a profound affect on Mary; she began questioning things and was very aware of the reality of the world around her. In her book it sends out the message of what would happen if people started playing â€Å"god† with life. She obviously felt strongly about this and maybe feared this is what was to come. â€Å"The Woman In Black† was written about 150 years later, in a much more developed time. When science was accepted and we are used to travel, we are less religious and life is very different. The paranormal is less unexplained and the unexplained scares people, this is why Susan has chosen the form of a ghost in her story, as it is more believable then a â€Å"monster† like Frankenstein’s creature, as we know that wouldn’t be possible knowing more about the way things work through science, yet a ghost is still unknown and unexplainable. Both extracts are very typical of the gothic horror genre. They both use complex language with big words and long flowing sentences, with only a few short ones for dramatic affect. They both tell a story about a â€Å"creature† and the unknown at the times they were written. I personally like the extract from â€Å"The Woman In Black† the best, as I can understand the more modern language and I can relate to the story line better because the paranormal is a lot more believable to me then the creation of a â€Å"creature† from dead parts. By Jemma Burke Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.